Social Proof: What It Is and Why You Need It Marketing Articles | October 13 Cheap Jordan Shoes , 2008 The web has an inherent problem for buyers: it's impossible to tell trusted, respected businesses apart from cowboys, swindlers and snake-oil sellers. Unless of course you happen to know the business ...
The web has an inherent problem for buyers: it's impossible to tell trusted, respected businesses apart from cowboys, swindlers and snake-oil sellers. Unless of course you happen to know the business in question.
For most people, viewing most websites, they only know what is put in front of them. So if your business has a website, you need to appeal to the people you've never met, just as much as those people you've already approached.
How Do You Make Someone Trust You?
You can't make anyone do anything, but you can help them. Using Social Proof is a great way to build trust. Social Proof basically means showing people that other people have used your business successfully. People are herd animals and we need to feel that others have gone before us. It's much easier to persuade someone to buy your product if you can persuade them that others have already bought your product.
I recommend using genuine testimonials. But go further. Don't just use:
"This product is great!" - J. Hoppendoodle
Say who J. Hoppendoodle is, where they're from, and provide a link to their website. Show that real people use your products and services by connecting your audience to those people. Let the roots of your social proof run deep. The more real you make your business the easier it will be to sell your wares.
Bandwagons
Interestingly, the Wikpedia entry for Social Proof contains a note suggesting that the entry is merged with the entry for Bandwagon Effect. 'Bandwagon effect' is a useful way to think of social proof. It captures the notion that people will 'jump on' something that everyone else is jumping on, almost regardless of the underlying facts.
I don't mean that? people are mindless sheep- because they're not. But people do need to feel they can trust you, and it's wise to use social proof as a device for building trust.
Secondary Benefits of Social Proof Often, using social proof on the web has secondary benefits. Mentioning your clients' names and websites means they get free publicity and you both get to advertise your mutual association. Possibly the biggest benefit to your clients is the links you can offer them on your website. The Search Engine Optimisation (SEO) benefit of additional links is considerable, so using social proof also gives you a great opportunity to reward your clients.
There is a short and a long answer to this question, the first one being 鈥?yes, live chat agent performance is an indicator of your business鈥檚 success. The longer version is the fact that live chat sales are going to either help your online business or just keep it from strengthening its position on the market and expanding. The performance of your agents is the main factor that you should pay close attention to when you want to sell more to more customers.
Some business managers choose to rely on chatbots when it comes to offering website visitors assistance. However, after some time they realize that this has been a mistake because most of the prospective customers are initially interested in the products they see on the site, but then leave without placing any orders. Why is that? Well, they prefer dealing with a human being when they have certain inquiries regarding the products that they have their eye on.
The good news is that you do not have to worry about live chat sales any longer due to the fact that you can invest in artificial intelligence that is meant for online commerce. The machine learning engine that you will benefit from will analyse chat logs and find issues that can be easily solved with specific training and advice. Of course, that would mean that you need to forget about automated responses and hire actual sales agents that deal with live chat sales.
Now, when it comes to live chat agent performance, the machine learning engine will ensure that each of them know just how well they are doing while talking to a prospective customer. Besides getting feedback during the conversation, the agents will also manage to use certain sales tips that will allow them to convince the visitor to actually place an order on the website. The best part about is that when the conversation is done, the customer will feel satisfied with the level of service that he benefited from. At the same time, the order placed will be larger than what the customer intended initially.
The machine learning engine will not only analyse the live chat agent performance, but it will also provide solutions to improve it. An important advantage that you will benefit from if you invest in AI solutions is the fact that every single piece of advice, report or training will be personalized to help each agent that works for you. By improving their skills, the machine learning engine is actually offering your business the chance to thrive in the most competitive environment 鈥?the online business one. Make sure that you rely on a team of AI experts that can guide you towards success!
Would you like to ensure that live chat agent performance does not affect live chat sales and your company鈥檚 return on investment? If that is the case, you should know that the right machine learning engine can offer the perfect solution 鈥?a way to improve online sales by training your agents!
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